VR & AR Award Categories

Nominate for categories across AIXR XR Awards and European XR Awards

A strong legacy of recognizing and celebrating outstanding achievements.

 

For the first time ever, the AIXR XR Awards and the European XR Awards® unite under the banner of the XR Gala, bringing together the most visionary creators from around the world and across Europe.

From Virtual Reality (full digital immersion), to Augmented and Mixed Reality (blending real and digital worlds), to Spatial Audio (true 3D sound), and Interactive Experiences that redefine engagement — these categories showcase the frontier of immersive technology.

Cross-Show Categories (Global)

For the first time, the AIXR XR Awards and the European XR Awards® come together under one roof at the XR Gala, uniting two major award shows in a single, unforgettable celebration.

The Cross-Show Categories represent the shared creative core of both programs — where the most outstanding XR games and immersive experiences, regardless of origin, compete for global recognition.

XR Game of the Year

The XR Game of the Year award highlights outstanding XR games known for their diverse gameplay and experiences. An XR game is an interactive digital entertainment that uses extended reality technology, merging the game environment with the player’s real-world or...

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XR Film & Experience of the Year

The XR Film and Experience of the Year award recognizes outstanding XR content that masters storytelling through immersive and creative methods. This category is for works that effectively engage audiences, using XR technology to deliver narratives and interactive...

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AIXR XR Awards (Global Applications)

Celebrating global excellence across the XR industry, these categories are open to creators and companies worldwide. From healthcare to education, enterprise to hardware innovation, this is where the world’s leading XR work competes on a global stage.

Obsidian Award

The Obsidian Award is for major technological advancements in the XR industry. It’s open to all XR sectors like VR, AR, MR, and includes hardware, software, and content creation. The award doesn’t have specific criteria, allowing for a variety of innovations. It...

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XR Content Creator of the Year

The XR Content Creator of the Year award is given to creators who significantly impact the XR industry through their social media content. This includes informative tutorials, gameplay, storytelling, and more. The award acknowledges those who innovate in XR content...

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XR Head Mounted Display of the Year

The XR HMD of the Year award is for the top head-mounted displays (HMDs) in XR. It awards HMDs that offer excellent visuals, comfort, and new features. These devices, like goggles or headsets, provide immersive virtual, augmented, or mixed reality experiences and are...

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Outstanding XR Company of the Year

The Outstanding XR Company of the Year award is for established XR companies with over 1 million in revenue. It honours those that have shown excellence, growth, and significant impact in the XR industry over the past year, focusing on innovation, industry presence,...

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Rising XR Company of the Year

The Rising XR Company of the Year award is for emerging XR companies with less than 1 million in revenue. It honours those making a noticeable impact in the XR industry through innovative solutions and showing significant growth potential. Eligible for companies with...

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XR Enterprise Solution of the Year

The XR Enterprise Solution of the Year award acknowledges XR systems, platforms, or software that effectively address business needs. This includes applications that provide clear benefits in corporate or industrial settings, focusing on business optimization,...

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XR Education & Training of the Year

The XR Education and Training Solution of the Year award goes to impactful XR solutions in education and training. It’s for products that improve learning, offer innovative training, and show measurable educational outcomes. The award identifies projects using XR to...

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XR Healthcare Solution of the Year

The XR Healthcare Solution of the Year award recognizes companies using XR technology to create new solutions in healthcare. These products must address healthcare challenges and show clear innovation and user impact. The award focuses on practical use and measurable...

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European XR Awards®

Dedicated to recognizing the best of Europe’s immersive arts and innovation, these awards spotlight the continent’s creative and technical leadership in XR. Projects must be produced at least 50% within Europe to qualify.

 

Best Visual Experience

This award honors the XR experience with the most visually impressive execution. From photorealism to stylized environments, the winner showcases exceptional craftsmanship in lighting, texture, and visual fidelity that heightens immersion and leaves a lasting...

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Best Volumetric Capture

This award recognizes outstanding use of volumetric capture in an XR experience. Honoring technical and artistic excellence, the winner demonstrates how volumetric performance can enhance realism, emotion, and presence within immersive narratives or environments. The...

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Best Technical Achievement

This award celebrates the XR experience that achieves a groundbreaking technical milestone. From real-time rendering to advanced interaction systems, the winner exemplifies innovation that pushes the boundaries of what’s possible in immersive technology. The Best...

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Best 360° Experience

Celebrating excellence in 360° storytelling, this award honors the most immersive and narratively powerful VR 360° experience. The winning project showcases technical precision and creative vision, using the full sphere of view to transport audiences into compelling,...

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Best UX Design / User Experience

User experience is at the heart of impactful immersive storytelling. This award honors the XR experience that delivers the most intuitive, accessible, and engaging journey for its users. From seamless interaction to thoughtful navigation, the winner sets a new...

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Best Art Direction

Honoring the XR experience with the most striking and cohesive visual identity, this award celebrates excellence in artistic vision, stylistic consistency, and immersive world-building. From environment design to character aesthetics, the winner demonstrates how every...

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Best Animation

Celebrating the most outstanding use of animation in XR, this award honors projects that demonstrate excellence in character motion, design fluidity, and the art of animated storytelling. From lifelike movement to stylized visual expression, the winner will exemplify...

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Best Art Experience

Honoring the most visually and emotionally compelling XR experience, this award celebrates projects that push the artistic boundaries of immersive storytelling and interactive media. Whether through stunning visuals, innovative use of space, or evocative design, the...

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Over 70 Expert Judges

Our judging panel is made up of industry-leading creatives in virtual reality. We have gathered experts in various sectors of VR, from academics, journalists, and creative directors to founders and C-Suite executives. We tailor and match our judges’ specific areas of expertise to our award categories in order to ensure that our judging is of the highest-possible quality.

Lou Pushelberg

Lou Pushelberg

Circuit Stream, Founder & CEO

Michaela Holland

Michaela Holland

Experiential Creative Strategist & Consultant

Sam Mateosian

The Yarn Corporation, Co-Founder & CEO

Amy Hedrick

Amy Hedrick

Cleanbox Technology, CEO & Co-Founder

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